Etay Gafni is heading BrightAct – A consulting business, focused on Application development and Design.
Etay has spent more than fourteen years mastering multiple disciplines including software development, user-experience design, multi-media & eLearning production, community development and management.
Prior to moodspin, Etay was the VP of Products for Veodia Inc. – Responsible for product strategy, product definition and user experience of Veodia’s products and services.
Etay worked for SAP since April 2001 to April 2008, and managed several global teams, leading SAP’s eLearning initiatives. From 2003 to 2006 Etay was the Managing Editor of the SAP Developer Network (SDN) – responsible for definition, content and operation.
At 2006, Etay joined the Ux team and the office of the CTO, where he was focusing on the end-user experience and technologies. Etay worked closely with SAP venture to identify and evaluate technologies, products, services and companies who can work with SAP to shape the future of the enterprise.
Prior to SAP, Etay was part of several start-up companies in Israel.


