Product strategy · UX · Development · Production

We help teams close gaps in Product StrategyUXDevelopmentProduction : Product Strategy, UX, Development, Production

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What we do

Product Strategy

What does your idea need to be ready for design?

UX

How will you meet your users' needs?

Development

What do you need to make sure your software does the job?

Production

How are you going to scale and maintain your product?

Clients

We partner with our clients

Gong.io

Gong is a startup that helps B2B sales teams close more deals by using conversation intelligence technology.

We worked with the CEO and the executive team to define, design and prototype long-term product strategies, turned whiteboard ideas into interactive prototypes and helped the team to explore, evaluate and prioritize the product roadmap.

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Etay helped the gong.io executive team to turn high-level, whiteboard ideas into interactive prototypes, which we used as part of our fundraising efforts and product development.
Amit BendovCEO and Co-Founder, Gong.io

MuleSoft

As the most widely used API integration platform, MuleSoft was growing so fast some of its product, UX, and dev teams were overwhelmed and under-resourced. We stepped in at almost every level: facilitating product strategy, defining users, designing the UX for key applications, and building out UI components and framework.

Salesforce acquired MuleSoft in 2018.

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The BrightAct team has been an outstanding business partner for MuleSoft. They helped us accelerate the frontend development across many areas of the MuleSoft platform.
Soren HarnerVice President of Engineering

Earn.org / SaverLife.org

A non-profit organization, helping low-income families to develop financial stability via saving. See earn.org and saverlife.org.

BrightAct helped EARN transform from a local-service nonprofit to a technology-driven organization with a national impact.

We redesigned and built a secure financial tracking and research system, using financial aggregators and analytics tools.

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BrightAct transformed Earn from a direct service nonprofit to a leading fintech in a rapid period of time, allowing us to reach tens of thousands of financially insecure Americans in less than a year.
Leigh PhillipsChief Executive Officer, Earn.org

SanDisk

SanDisk is a manufacturer of flash memory products, including memory cards and readers, USB flash drives, and solid-state drives.

We helped SanDisk’s incubator on an exciting project that leveraged their technology in a new context. The goal was to create a wearable camera that would help capture life moments. We were hired to oversee the work of a team of software designers, software developers, electrical engineers, industrial designers, and hardware manufacturers.

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I was always amazed by Etay’s ability to conclude complicated meetings and brainstorming sessions which seem unsolvable and bring everyone to the same page ready to move forward with the implementation.
Yaron BarStrategic Business Development
All clients

Team

We bring hands-on leadership

Etay Gafni

Etay Gafni

CEO & Head of Products

I like solving complicated problems, and even more, making the solutions feel simple.

For 30 years I have worked where technology, design, and business meet: building products, leading teams, and starting companies in startups, large enterprises, and a nonprofit. I co-founded the SAP Developer Network, built a kids' bank with my kid (11 at the time), and now apply AI to real problems across data, visual understanding, and the physical world.

If you are working on a messy problem that should be simpler, I would enjoy hearing about it.

Testimonials

What our partners say

  • Whenever I need outside help with UX design and development, I reach out to Etay.
    Nahida LebbosGlobal User Experience Leader, Illumina and Varian Medical Systems
  • Etay is a hands-on executive caliber that supported me and my team to define and plan new UX methodologies. He played a key role in the transition of Guidewire to its next-generation cloud platform.
    Diego DevalleSVP, Global Head of Product & Engineering, Guidewire
  • The BrightAct team has been an outstanding business partner for MuleSoft. They helped MuleSoft accelerate the frontend development across many areas of the MuleSoft platform.
    Soren HarnerVice President of Engineering, MuleSoft
  • Etay helped the gong.io executive team to turn high-level, whiteboard ideas into interactive prototypes, which we used as part of our fundraising efforts and product development.
    Amit BendovCEO and Co-Founder, Gong.io
  • Etay and his team at BrightAct transformed Earn from a direct service nonprofit to a leading fintech in a rapid period of time, allowing us to reach tens of thousands of financially insecure Americans in less than a year.
    Leigh PhillipsChief Executive Officer, EARN.ORG
  • Etay is an amazing UX designer. His methodology quickly focuses the product design on the user, value proposition and providing value to the user at all stages of the user experience. He is very quick, very creative, and delivers results.
    Uli Gal-OzCEO, SleepRate
  • Etay helped us envision, explore, design and prototype the next generation versions of our Vcage product. He helped us visualize the value to our users through a simple, but powerful, mobile friendly user-interface.
    Oded HorovitzCEO, PrivateCore (Acquired by Facebook)
  • After so many years in the industry, I feel comfortable saying - it’s rare that one comes across a standout talent like Etay.
    Yaron BarProject lead and Strategic Business Development, SanDisk (Acquired by Western Digital)
  • At Model N, he has delivered beyond expectations on the projects he worked on. He helped with creating a solid information architecture for a complex application that we will be rolling out to the market at the end of the year.
    Ali ToreCo-founder & Vice President of Analytics, Model-N

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